Towards the Next Level Experience

Transform your ideas into impactful digital experiences with Vietnam’s largest design team and user-centric, end-to-end solutions.

83%
of web users prefer to appreciate websites that look attractive and up to date
200%
conversion rates can be boosted with a well-executed UI that guides users effortlessly
94%
of first impressions are driven by design, even for websites focusing on functionality

Service Offerings

We guide companies through the process of designing sophisticated application ecosystems and handling digital transformation initiatives to have true business impact and return on investment.

  • Complex Systems Design and Usability Advisory

  • Design Thinking Workshop Facilitation

  • Digital and AI Transformation

  • Information Architecture

We help you unlock AI’s full potential by designing interfaces and experiences that make complex technology feel natural, intuitive, and human-centered for all users.

  • Creating intuitive, informative and trustable AI interfaces

  • Best leveraging latest AI capabilities in adaptive interfaces, multi-modal input and agents

  • Expert advisory on handling next generation product user flows, components, behaviors and AI interactions

We’re equipped with a full toolbox of powerful UX research methods to truly have an understanding of user needs, behaviors, expectations and values in order to make confident and informed design decisions.

  • Usability Testing (moderated/unmoderated)

  • Persona Profiles, User Journeys, Empathy Mapping

  • Competitor and Market Analysis

  • Traffic and Behavioral Analysis

Your product’s usability, design and experience is assessed at the user flow, screen and interaction levels to produce a comprehensive report detailing deficiencies, severity, impacts and priority with remedies.

  • Usability Expert Evaluated

  • Critical Issues Identified

  • Clear and Concise Insights

  • Prioritized Actions

Our design expertise combined with FPT’s decades of global development experience means we confidently deliver a single vendor end-to-end solution with best practices and latest technologies.

  • New Product Design

  • Product Redesigns and Optimizations

  • Feature Builds

  • Ongoing Product Maintenance

Precise, consistent and contemporary design across all of your product’s digital touch points. From interactive prototypes, to stunning screen designs using scalable and responsive design systems, we craft unique and engaging designs that faithfully represent your brand, all with exceptional developer handoff.

  • UI Design

  • Interactive Prototyping

  • Design Systems

  • Accessibility

Trust our skilled 3D artists to create immersive and intuitive experiences for a broad range applications using industry leading tools and powerful rendering engines.

  • 3D Modeling and Environments

  • 3D Interface Design

  • Digital Twins

Service offering illustration

Reason to Go with Us

Client challenges
Our solutions
Deep Expertise

Our design expertise combined with FPT’s decades of global development experience means we confidently deliver a single vendor end-to-end solution with best practices and latest technologies.

User Interface Services

FPT delivers refined, consistent, and modern interfaces across all digital touchpoints. From interactive prototypes to responsive screen designs built on scalable design systems, our work ensures strong brand alignment and smooth handoff to development teams.

Global Delivery Model

FPT leverages a 24/7 global delivery model with onshore, nearshore, and offshore teams to efficiently manage deadlines. This approach ensures continuous progress on projects, minimizing delays and keeping deliverables on track.

Scalability

Our flexible talent model allows businesses to scale design and development resources up or down based on project demands. This ensures that deadlines are met without exceeding budget, while maintaining high standards of design quality and user experience.

Human-Centered AI Design

We combine design thinking, behavioral research, and contextual intelligence to create AI-driven interfaces that are intuitive, inclusive, and emotionally engaging. By rethinking user experiences from a human perspective, we make even the most complex AI systems feel natural and approachable.

Our AI Expertise

Our approach covers designing trustworthy and informative AI interfaces by leveraging the latest capabilities such as adaptive interfaces, multi-modal input, and intelligent agents, and providing expert guidance on next-generation product flows, components, behaviors, and AI interactions.

Deep Expertise

Our design expertise combined with FPT’s decades of global development experience means we confidently deliver a single vendor end-to-end solution with best practices and latest technologies.

User Interface Services

FPT delivers refined, consistent, and modern interfaces across all digital touchpoints. From interactive prototypes to responsive screen designs built on scalable design systems, our work ensures strong brand alignment and smooth handoff to development teams.

Global Delivery Model

FPT leverages a 24/7 global delivery model with onshore, nearshore, and offshore teams to efficiently manage deadlines. This approach ensures continuous progress on projects, minimizing delays and keeping deliverables on track.

Scalability

Our flexible talent model allows businesses to scale design and development resources up or down based on project demands. This ensures that deadlines are met without exceeding budget, while maintaining high standards of design quality and user experience.

Human-Centered AI Design

We combine design thinking, behavioral research, and contextual intelligence to create AI-driven interfaces that are intuitive, inclusive, and emotionally engaging. By rethinking user experiences from a human perspective, we make even the most complex AI systems feel natural and approachable.

Our AI Expertise

Our approach covers designing trustworthy and informative AI interfaces by leveraging the latest capabilities such as adaptive interfaces, multi-modal input, and intelligent agents, and providing expert guidance on next-generation product flows, components, behaviors, and AI interactions.

background

Success Stories

See more

Case Study

26% Faster Time-to-Market for a Leading U.S. Lock Manufacturer

The client - a leading manufacturer of residential lock solutions - faced communication gaps between teams in Vietnam and America, and design workflow inefficiencies while transitioning from Adobe XD to Figma. Download the case study to see the results FPT delivered to our client.

cover-image

Case Study

Markitecture Assessment for a Southeast Asia Airline

A leading Southeast Asian airline encountered outdated UI/UX design, incompatibility with new systems, poor system performance with high costs. Thus, FPT integrated CMS to centralize content creation, a platform to provide real-time pricing campaigns, and a CRM tool to streamline sales processes.

cover-image

Case Study

Boosting 25% in Website Traffic for a Healthcare Provider

Our client, one of Asia's leading healthcare service providers, partnered with FPT to deliver seamless experience for both customers and employees. As a result, our client can enhance their website performance with low bounce rate, increased website traffic and average time on page.

cover-image

Case Study

Saving 12% on Total Cost for a Multinational Insurance & Finance Company

FPT partnered with a multinational insurance and finance company to develop a streamlined wellness digital app, which led to substantial cost savings and enhanced operational efficiency.

cover-image

Insights

background
Blog
Agentic Commerce: The New Age of AI in E-Commerce Agentic Commerce is a new digital shopping model where AI acts on behalf of consumers, managing everything from product discovery to checkout with minimal input. Unlike traditional e-commerce, where users manually search and compare, Agentic Commerce lets AI take the wheel and delivers exceptional convenience for both businesses and consumers.
background
Blog
AI Transforms Media and Entertainment Industry AI is rapidly becoming an essential for the media and entertainment industry, evolving from an emerging trend into a powerful force shaping its future. Understanding this trend, FPT empowers media and entertainment companies to transform with AI and cloud, boosting efficiency, engagement, and revenue through end-to-end solutions, from content ingest to asset management and client delivery.
background
Blog
The Rise of NLWeb Discover how NLWeb bridges conversational AI and the open web.
background
News
FPT Commits 100 Million USD Investment in Quantum AI Research FPT Corporation announces a USD 100 million investment in its Quantum AI and Cyber Security Research Institute as part of a broader strategy to advance core technologies, strengthen high-quality talent, and support Vietnam’s long-term technological sovereignty.
background
Press Release
FPT Named Sitecore’s First Global Partner Under Global Elite Reseller FPT has been appointed as the first Global Elite Reseller, reinforcing FPT’s expanded leadership role in driving AI-powered digital experience initiatives worldwide. Launched alongside SitecoreAI, the program supports FPT’s efforts to scale next-generation digital experiences across global markets.

Our Clients

Our Partners

Talk to Us

You Might Like

cover-image
Talk to Experts Episode 4 - Unlocking Growth: The Evolving Landscape of Digital Commerce in APAC

Asia Pacific is rapidly emerging as the next powerhouse for digital commerce, driven by high internet penetration, strong infrastructure, and increasingly value-conscious consumers, making it one of the fastest-growing online shopping regions globally. In this context, AI and composable commerce — from personalized content and predictive analytics to modular, headless architectures — are becoming trillion-dollar game changers that enable retailers to differentiate, respond faster, and build more agile, scalable operations. This episode brings expert insights from Sitecore and FPT Software on APAC retail trends, common pitfalls in tech adoption, and real-world success stories, showing how their combined capabilities can help businesses design future-proof digital commerce strategies that deliver superior customer experiences and sustainable growth.

CONTENT

  • Asia Pacific: The Next E‑Commerce Destination
  • AI in E-commerce: The trillion-dollar game changer
  • Maintaining agility through composable commerce
  • Evolving E-commerce Landscape in Asia Pacific: A Deep Dive
  • Conclusion
  • Frequently Asked Questions

Asia Pacific: The Next E‑Commerce Destination

The e-commerce market in Asia Pacific is gaining significant traction and is increasingly seen as an ideal location for retail operations. Despite ongoing economic uncertainty, the region’s online retail landscape is more upbeat than ever, ranking 6th among the top 10 fastest-growing online shopping markets worldwide in 2023. Thanks to high Internet penetration and robust digital infrastructure, Asia Pacific now hosts four of the ten largest e-commerce markets globally and is expected to sustain even stronger growth in the coming years.

AI in E-commerce: The trillion-dollar game changer

As the e-commerce market expands, consumers in Asia-Pacific are becoming increasingly value-driven, pressing enterprises to leverage innovation to differentiate themselves. This shift is pushing businesses to rethink how they engage customers and deliver meaningful experiences.

In this context, AI is reshaping e-commerce through tailored content, predictive analytics, and chatbots that provide rapid customer support and personalized recommendations. Reflecting this potential, Gartner reports that 54% of businesses already use some form of chatbot or other conversational AI platform for customer-facing applications.

Read more
cover-image
Why Customer Experience Leaders Must Move from Experimentation to Transformation
Customer experience is entering an AI-led era where customer expectations outpace enterprise capabilities, and most organizations remain stuck in fragmented experimentation rather than embedding AI into their CX strategy and operating model. According to McKinsey, AI-powered next best experience capability can enhance customer satisfaction by up to 20% , increase revenue by 5-8%, and reduce the cost to serve by up to 30%. To close this emerging CX gap, leaders must build unified customer data foundations, AI-driven decisioning, and cross-channel journey orchestration, evolving into Intelligent Experience Enterprises that treat CX as a core business capability.
Read more
cover-image
Privacy-Centric Personalization: The New Frontier for Customer Trust and Growth
As third-party cookies disappear and privacy regulations tighten, brands must pivot to privacy-centric personalization powered by zero- and first-party data to maintain trust, compliance, and growth. By combining consent-led data strategies with CMPs, CDPs, PETs, and AI, organizations can deliver richer, more accurate personalization while fully respecting customer control. This shift demands reimagined data capture, activation, and governance processes, turning privacy from a legal constraint into a sustainable competitive advantage.
Read more
cover-image
Opportunities and Challenges of Agent-Driven Browsing
Agent-driven browsing is built on three major pillars: hyper-personalization, micro-trend adaptation, and intelligent bundling. Based on these foundations, two critical questions emerge: what new opportunities can agent-driven browsing unlock, and what challenges must organizations overcome to adopt it successfully? To explore the fundamentals behind this trend, learn more about the 3 key factors driving the rise of agent-driven browsing.
Read more
cover-image
What is Agent-driven Browsing? 3 Key Pillars that Drive This Trend
Agent-driven Browsing is an intelligent, AI-guided way of exploring digital commerce experiences that combines hyper-personalization, real-time responsiveness to trends, and intelligently curated bundles and solutions to turn browsing into a smart, assisted journey.
Read more