Towards the Next Level Experience
Transform your ideas into impactful digital experiences with Vietnam’s largest design team and user-centric, end-to-end solutions.
Service Offerings
We guide companies through the process of designing sophisticated application ecosystems and handling digital transformation initiatives to have true business impact and return on investment.
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Complex Systems Design and Usability Advisory
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Design Thinking Workshop Facilitation
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Digital and AI Transformation
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Information Architecture
We help you unlock AI’s full potential by designing interfaces and experiences that make complex technology feel natural, intuitive, and human-centered for all users.
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Creating intuitive, informative and trustable AI interfaces
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Best leveraging latest AI capabilities in adaptive interfaces, multi-modal input and agents
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Expert advisory on handling next generation product user flows, components, behaviors and AI interactions
We’re equipped with a full toolbox of powerful UX research methods to truly have an understanding of user needs, behaviors, expectations and values in order to make confident and informed design decisions.
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Usability Testing (moderated/unmoderated)
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Persona Profiles, User Journeys, Empathy Mapping
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Competitor and Market Analysis
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Traffic and Behavioral Analysis
Your product’s usability, design and experience is assessed at the user flow, screen and interaction levels to produce a comprehensive report detailing deficiencies, severity, impacts and priority with remedies.
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Usability Expert Evaluated
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Critical Issues Identified
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Clear and Concise Insights
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Prioritized Actions
Our design expertise combined with FPT’s decades of global development experience means we confidently deliver a single vendor end-to-end solution with best practices and latest technologies.
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New Product Design
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Product Redesigns and Optimizations
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Feature Builds
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Ongoing Product Maintenance
Precise, consistent and contemporary design across all of your product’s digital touch points. From interactive prototypes, to stunning screen designs using scalable and responsive design systems, we craft unique and engaging designs that faithfully represent your brand, all with exceptional developer handoff.
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UI Design
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Interactive Prototyping
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Design Systems
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Accessibility
Trust our skilled 3D artists to create immersive and intuitive experiences for a broad range applications using industry leading tools and powerful rendering engines.
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3D Modeling and Environments
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3D Interface Design
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Digital Twins
Deep Expertise
Our design expertise combined with FPT’s decades of global development experience means we confidently deliver a single vendor end-to-end solution with best practices and latest technologies.
User Interface Services
FPT delivers refined, consistent, and modern interfaces across all digital touchpoints. From interactive prototypes to responsive screen designs built on scalable design systems, our work ensures strong brand alignment and smooth handoff to development teams.
Global Delivery Model
FPT leverages a 24/7 global delivery model with onshore, nearshore, and offshore teams to efficiently manage deadlines. This approach ensures continuous progress on projects, minimizing delays and keeping deliverables on track.
Scalability
Our flexible talent model allows businesses to scale design and development resources up or down based on project demands. This ensures that deadlines are met without exceeding budget, while maintaining high standards of design quality and user experience.
Human-Centered AI Design
We combine design thinking, behavioral research, and contextual intelligence to create AI-driven interfaces that are intuitive, inclusive, and emotionally engaging. By rethinking user experiences from a human perspective, we make even the most complex AI systems feel natural and approachable.
Our AI Expertise
Our approach covers designing trustworthy and informative AI interfaces by leveraging the latest capabilities such as adaptive interfaces, multi-modal input, and intelligent agents, and providing expert guidance on next-generation product flows, components, behaviors, and AI interactions.
Deep Expertise
Our design expertise combined with FPT’s decades of global development experience means we confidently deliver a single vendor end-to-end solution with best practices and latest technologies.
User Interface Services
FPT delivers refined, consistent, and modern interfaces across all digital touchpoints. From interactive prototypes to responsive screen designs built on scalable design systems, our work ensures strong brand alignment and smooth handoff to development teams.
Global Delivery Model
FPT leverages a 24/7 global delivery model with onshore, nearshore, and offshore teams to efficiently manage deadlines. This approach ensures continuous progress on projects, minimizing delays and keeping deliverables on track.
Scalability
Our flexible talent model allows businesses to scale design and development resources up or down based on project demands. This ensures that deadlines are met without exceeding budget, while maintaining high standards of design quality and user experience.
Human-Centered AI Design
We combine design thinking, behavioral research, and contextual intelligence to create AI-driven interfaces that are intuitive, inclusive, and emotionally engaging. By rethinking user experiences from a human perspective, we make even the most complex AI systems feel natural and approachable.
Our AI Expertise
Our approach covers designing trustworthy and informative AI interfaces by leveraging the latest capabilities such as adaptive interfaces, multi-modal input, and intelligent agents, and providing expert guidance on next-generation product flows, components, behaviors, and AI interactions.
Insights
Our Clients
Our Partners
Talk to Us
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Asia Pacific is rapidly emerging as the next powerhouse for digital commerce, driven by high internet penetration, strong infrastructure, and increasingly value-conscious consumers, making it one of the fastest-growing online shopping regions globally. In this context, AI and composable commerce — from personalized content and predictive analytics to modular, headless architectures — are becoming trillion-dollar game changers that enable retailers to differentiate, respond faster, and build more agile, scalable operations. This episode brings expert insights from Sitecore and FPT Software on APAC retail trends, common pitfalls in tech adoption, and real-world success stories, showing how their combined capabilities can help businesses design future-proof digital commerce strategies that deliver superior customer experiences and sustainable growth.
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- Asia Pacific: The Next E‑Commerce Destination
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- Conclusion
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Asia Pacific: The Next E‑Commerce Destination
The e-commerce market in Asia Pacific is gaining significant traction and is increasingly seen as an ideal location for retail operations. Despite ongoing economic uncertainty, the region’s online retail landscape is more upbeat than ever, ranking 6th among the top 10 fastest-growing online shopping markets worldwide in 2023. Thanks to high Internet penetration and robust digital infrastructure, Asia Pacific now hosts four of the ten largest e-commerce markets globally and is expected to sustain even stronger growth in the coming years.
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As the e-commerce market expands, consumers in Asia-Pacific are becoming increasingly value-driven, pressing enterprises to leverage innovation to differentiate themselves. This shift is pushing businesses to rethink how they engage customers and deliver meaningful experiences.
In this context, AI is reshaping e-commerce through tailored content, predictive analytics, and chatbots that provide rapid customer support and personalized recommendations. Reflecting this potential, Gartner reports that 54% of businesses already use some form of chatbot or other conversational AI platform for customer-facing applications.
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